There are trade relations that give the impression that a legally binding agreement has been concluded. However, if the criterion for the constitution of a contract is not met, no contract can be concluded. The parties must intend to make the offer and acceptance legally binding: the so-called “contractual intent”. Mr. Blue had to prove that Mr. Ashley intended the offer to be binding and not just a wink statement. Among the aspects discussed was the context of Mr. Ashley`s language and whether this statement was simply made jokingly. If the offer was vague, it may indicate that it was not proposed as legally binding. The agreement is not legally binding, as it has not yet been concluded.